2019 Grey Cup Festival Presented by Shaw

Calgary Sports and Entertainment Corporation was in search of an experienced event management group with roots in the local market to create a volunteer program, transportation program and temporary suite build out at McMahon Stadium. Launchpoint checked all of these boxes.

Launchpoint utilized its trusted volunteer database to build a world class volunteer program from scratch of over 1,000 volunteers and 30 Team Leads, and managed volunteer assignment, scheduling and on-site management. Leading to the seamless execution of all activations and events associated with the Grey Cup Festival Presented by Shaw and the Grey Cup Game.

The objective of the transportation program was to successfully oversee and execute a team of 60 volunteer drivers and 30 sponsor vehicles to operate a dispatch based transportation service to accommodate top clients and guests of the Festival. In addition to this, coordinating and ordering all of the bussing requirements for the 2019 Grey Cup Festival and Grey Cup Game. The transportation program was seen as a great success, with over 1,000 trips and over 2,100 guests accommodated over the Grey Cup Festival Week.